التخطيط الاستراتيجي للأزمات في ظل إدارة العلاقات العامة

Abstract EN

The economic world has become suffering from multiple crises that threaten the survival and stability of organizations and cause undesirable sudden situations.

In light of the impact of the media to monitor and convey everything, the importance of public relations function in crisis management is demonstrated by: strengthening internal and external communications, strategic planning to anticipate the crisis before it occurs, contingency plans to contain it and turn it into a positive attitude and an opportunity to learn and gain new experiences.