An exploratory study of Tunisian customers’ awareness and perception of Islamic banks
Author
Source
International Journal of Islamic Economics and Finance Studies
Issue
Vol. 3, Issue 2 (31 Jul. 2017), pp.7-32, 26 p.
Publisher
Centre of Political Economical and Social Research
Publication Date
2017-07-31
Country of Publication
Turkey
No. of Pages
26
Main Subjects
Economy and Commerce
Islamic Studies
Abstract EN
This study explores the Tunisian customers’ awareness about Islamic banks’ principles and products and their perception of respecting Islamic banks’ underlying principles and how they distinguish themselves from conventional banks.
To this end, a survey was conducted on 100 clients of conventional and Islamic banking.
Data analysis was based on descriptive statistics and the MannWhitney test.
The results pointed to a confined knowledge of Islamic banking services and products and showed the presence of a positive public perception of Islamic banks regarding Islamic standards.
However, uncertainty and skepticism regarding transparency and sharing profits and losses had been noticed in some clients.
The results additionally showed that clients have a positive perception of Islamic banks’ ability to compete with conventional banks.
However, doubts were noticed about staff skill and lack of awareness about the differences amongst Islamic and conventional banks.
The results likewise pointed to a negative perception of financing price and return on savings of Islamic banks.
In the light of these results, recommendations are presented.
American Psychological Association (APA)
Chaouch, Naoel. 2017. An exploratory study of Tunisian customers’ awareness and perception of Islamic banks. International Journal of Islamic Economics and Finance Studies،Vol. 3, no. 2, pp.7-32.
https://search.emarefa.net/detail/BIM-791938
Modern Language Association (MLA)
Chaouch, Naoel. An exploratory study of Tunisian customers’ awareness and perception of Islamic banks. International Journal of Islamic Economics and Finance Studies Vol. 3, no. 2 (Jul. 2017), pp.7-32.
https://search.emarefa.net/detail/BIM-791938
American Medical Association (AMA)
Chaouch, Naoel. An exploratory study of Tunisian customers’ awareness and perception of Islamic banks. International Journal of Islamic Economics and Finance Studies. 2017. Vol. 3, no. 2, pp.7-32.
https://search.emarefa.net/detail/BIM-791938
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 29-32
Record ID
BIM-791938