العوامل المفسرة لإدراك المستهلك للمخاطرة عند اتخاذ قرار الشراء
Author
Source
Issue
Vol. ب, Issue 47 (30 Jun. 2017), pp.217-232, 16 p.
Publisher
Publication Date
2017-06-30
Country of Publication
Algeria
No. of Pages
16
Main Subjects
Abstract EN
The consumer makes purchase decisions in order to resolve consumption's issues, but he is usually unsure of his decisions' outcome, so he may bear a part of a perceived risk at purchasing.
The level of risk varies according to the type of product and its value, the conditions of consumption and the importance of the purchase, as well as the psychological characteristics of the consumer… This research aims at comprehending the difference and the variance that we notice in the perceived risk levels, as there are different factors that help, or even cause the perception of risk, These factors can be grouped into three categories: factors associated with the individual, factors linked to the product, and factors associated with the purchase standing.
American Psychological Association (APA)
عليط، نصيرة. 2017. العوامل المفسرة لإدراك المستهلك للمخاطرة عند اتخاذ قرار الشراء. مجلة العلوم الإنسانية،مج. ب، ع. 47، ص ص. 217-232.
https://search.emarefa.net/detail/BIM-792652
Modern Language Association (MLA)
عليط، نصيرة. العوامل المفسرة لإدراك المستهلك للمخاطرة عند اتخاذ قرار الشراء. مجلة العلوم الإنسانية مج. ب، ع. 47 (حزيران 2017)، ص ص. 217-232.
https://search.emarefa.net/detail/BIM-792652
American Medical Association (AMA)
عليط، نصيرة. العوامل المفسرة لإدراك المستهلك للمخاطرة عند اتخاذ قرار الشراء. مجلة العلوم الإنسانية. 2017. مج. ب، ع. 47، ص ص. 217-232.
https://search.emarefa.net/detail/BIM-792652
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 229-232
Record ID
BIM-792652