النموذج التسويقي في إنتاج الأخبار لمواجهة الأزمة الاقتصادية للصحافة المطبوعة في الأردن : تحليل مضمون صحيفتي "الرأي" و "الدستور"

Abstract EN

This study aimed at examining the degree to which the Jordanian daily newspapers were interested in using the marketing model in the production of the news as a way of facing the business crisis which the Jordanian newspapers have experienced years go.

The researcher analyzed the content of (1024) news stories, (592) stories from Al Rai and (432) from Addustor.

The results of the study revealed that the Jordanian newspapers are not interested in employing the marketing model in news production.

About two thirds (64%) of the published stories had very low marketing values in the content.

However, the results found that Al Rai newspaper is more likely employing marketing values in the content compared to Addustor newspaper.

Data analysis indicates that the vast majority of the stories relied on official sources, which accounted for (94.4%).

Also, the public sphere content accounted for nearly three-quarters (74%) of the sample.

About (60%) of the published stories were small size, (26%) were medium, and (14%) of the stories were large.

The findings revealed that two-thirds of the stoires were produced by one journalists and the rest produced by Jordanain News Agencey "Petra".