التراث الشعبي في وسائل الإعلام المرئية المعاصرة بين التأصيل و التصنيع

Abstract EN

The phenomenon of globalization has become one of the most prominent phenomena of debate and discussion in various circles, where it transcended the boundaries of time and place and penetrated within societies by means of information and communication technology (contemporary visual media), thus creating a great rift between individuals and their identity, Or a cultural problem, which affects societies in general and fragile societies in particular.

Cultural globalization has an impact on individuals and groups positively and negatively, since the individual in the mass society is influenced by the images, information and meanings that are exposed to them through the media, especially television.

If globalization carries the goals of progress and progress to the global level, However, if domination and penetration are to be given to a certain type of values and ideas of one party at the expense of another, they are negative because they contain deceitful content and compete with the original value system represented by heritage (folklore or folklore), which contains all that the nations and peoples.