تأرجح صورة المرأة في الإشهار الإعلامي من الاستهلاك النمطي إلى الاستهلاك الإبداعي

Abstract EN

Employees in the field of public information of all kinds of Visual media, Media Audio, Print media, to the social media, They are trying to be free from the stereotyped image of women when she is the way or the subject of publicity especially television publicity.

To get to respond to the time and event variables and attitude and what caused those varieties of reactions among consumers' recipients of material information, in order to achieve material revenues and non -sufficient in order to reach this creativity to achieve the formation of the elements in the picture in particular advertising one.