دور المصارف الإسلامية و ثقافتها التنظيمية في تطوير المزيج التسويقي

Abstract EN

Learning banks as part of an interactive system that takes into account of many dimensions, like social remoteness, political, technological, economical, geographical and cultural.

And it’s considered an important aspect dimension, Islamic banks must interest in it because of its strong influence on efficiency and level of performance, it is the most prominent characteristic of the Islamic financial product credibility, legitimacy and economic efficiency.

So the attention for this dimension helps the practical application of the elements of the mixed marketing from the Islamic perspective, where the legitimacy of the controls elements of the mixed marketing imposes the necessity of instilling Islamic culture among it’s employee.