تسويق الخدمات المصرفية الإلكترونية

Abstract EN

Banking marketing is defined as "a set of integrated activities, which take place in a specific administrative framework is based on directing the flow of bank services to achieve gratification to customers through swap operations achieve the objectives of the bank and to the extent directed by the community.", That activity which involves identifying the most markets profitable at present and in the future and assess the current and future needs of customers, it is the development goals of the institution and the preparation of design necessary to achieve those objectives plans, and management of banking services in the manner with which to implement those plans as "that includes air-conditioning process required by environmental change.

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