قوانين التخاطب في البلاغة العربية

Abstract EN

We try in this essay to identify some rules which H.P.Grice brought it in pragmatics, and which named cooperative principle to make our communication more effective, O.Ducrot has been one of the researchers who tries to make another rules, and he called it "Discourse rules", we try to see here is these rules that have been referred by the rhetoric writers of Arabic heritage.