علاقة التوجه التسويقي بتحسين جودة الخدمة : بحث تطبيقي في بعض شركات الهاتف النقال العراقية
Other Title(s)
Marketing orientation and it impact in improving service quality : applied research at some Iraqi mobile company
Joint Authors
الدراجي، شروق جاسم فيصل
الربيعاوي، سعدون حمود جثير
Source
مجلة العلوم الاقتصادية و الإدارية
Issue
Vol. 23, Issue 101 (31 Dec. 2017), pp.55-71, 17 p.
Publisher
University of Baghdad College of Administration and Economics
Publication Date
2017-12-31
Country of Publication
Iraq
No. of Pages
17
Main Subjects
Economics & Business Administration
Abstract EN
This research is based on interaction of two most important variables to the business organizations in the current era , these two variables are (marketing orientation and quality of service), this research is trying to urge the service organizations to reconsider the mechanisms adopted in the formulation of its plans, It was the application of research in Korek Telecom and Asia Cell Telecom as a sector of service active and important in the business sector in Iraq, the information was obtained through the design of the Likert questionnaire , it was distributed (92) questionnaire , (50) for the company Korek Telecom and (42) of the Asia-Cell and represent research population sample included a number of staff in the departments and units in the two companies , the questionnaire was supported with the help of interviews and observation were formulating President hypothesis for research, The researcher used a number of statistical methods and descriptive is, the arithmetic mean, standard deviation, variance, coefficient of variation, simple correlation coefficient based on SPSS , The researcher reached to the group's conclusions most notably the a correlation relationship between marketing orientation and quality of service, and the most prominent recommendations that concluded by the research was about the necessity companies focus their efforts in the development- marketing orientation through to pay attention and focus on providing quality service and take into consideration the activities relating to the provision of service.
American Psychological Association (APA)
الربيعاوي، سعدون حمود جثير والدراجي، شروق جاسم فيصل. 2017. علاقة التوجه التسويقي بتحسين جودة الخدمة : بحث تطبيقي في بعض شركات الهاتف النقال العراقية. مجلة العلوم الاقتصادية و الإدارية،مج. 23، ع. 101، ص ص. 55-71.
https://search.emarefa.net/detail/BIM-795077
Modern Language Association (MLA)
الربيعاوي، سعدون حمود جثير والدراجي، شروق جاسم فيصل. علاقة التوجه التسويقي بتحسين جودة الخدمة : بحث تطبيقي في بعض شركات الهاتف النقال العراقية. مجلة العلوم الاقتصادية و الإدارية مج. 23، ع. 101 (2017)، ص ص. 55-71.
https://search.emarefa.net/detail/BIM-795077
American Medical Association (AMA)
الربيعاوي، سعدون حمود جثير والدراجي، شروق جاسم فيصل. علاقة التوجه التسويقي بتحسين جودة الخدمة : بحث تطبيقي في بعض شركات الهاتف النقال العراقية. مجلة العلوم الاقتصادية و الإدارية. 2017. مج. 23، ع. 101، ص ص. 55-71.
https://search.emarefa.net/detail/BIM-795077
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 68-70
Record ID
BIM-795077