العولمة و اقتصاد الرياضة

Abstract EN

Sport has gone through three major periods, each corresponding to a mark in the sport evolution, this cycle of Sports internationalization coincided perfectly with the desire for cultural conquest of new territories prohibited by multinational firms, and other operators such as communication groups that control large clubs and / or commercial rights of events, marketing agencies specializing in Sport, or companies of investment betting on sports, finally the explosion of sport media market, especially with the emergence of commercial relationship between television and sport in the United States then in Europe.