تموقع العلامة التجارية في محيط تنافسي : دراسة حالة علامة حمود بوعلام

Abstract EN

The Positioning is the Marketing strategy Aiming to distinction Organization mark from the Competitors marks, Where the Organizations Invest To develop Its brand and building a strong mental images in the minds of consumers, Thus Enabling them to o face competition.

Subject of brand it has become the most important topics covered in marketing science The mark are what give the product unique personality and distinguish it from the rest of the products That may be similar to him in terms of specs.

The repositioning of the brand is an essential factor motivates the consumer to buy a particular product and preferred for other products available in the market, Regardless of price.