واقع التسويق الرياضي لأندية الدرجة الممتازة في إقليم كوردستان-العراق من وجهة نظر العاملين في الهيئات الإدارية

Abstract EN

The present study aims at:- - Recognizing the reality of sport marketing at super league administration staff in kurdistan region.Iraq - identifying the differences in sport marketing of super league administration staff in kurdistan region.Iraq from the viewpoint of their administrative members, according to the following variables ( qualification - experience in work ).

The sample of the study consisted of members of the governing staff of sport clubs in the center of Erbil province.

Four members of each club participated in this study who have the following administrative status ( club president – vice-President - Secretary - cashier).

The total number of the sample was (48) members.

The scale of sport marketing prepared by Ibrahim Ghurab (2010) was used in this study.

The researcher took into consideration verification of the validity and reliability this tool.

After applying the scale and collecting data, the results were statistically analyzed using one-way (ANOVA) as a statistical tool.

A number of conclusions are arrived at:- 1-There are no differences among the staff members according to the qualification variable in the aspects of sport marketing.

2- There are no differences among the staff membersaccording to the variable of experience in administrative work in the aspects of marketing strategies and the importance of marketing.

3- superiority of staff members who have experience in administrative work for more than 10 years in the field of techniques and methods of marketing.

4- There are no differences among the staff members according to the variable administrative capacity in the aspects of sport marketing.