أثر أبعاد فلسفة المحيط الأزرق في استراتيجيات المنتجات المبتكرة : دراسة استطلاعية في شركتين كوره ك ونه و روز تليكوم في مركز مدينة دهوك

Abstract EN

Objective of this research is to determine the relationship between the dimensions of Blue Ocean philosophy and strategies for innovative products in the communications, and in the light is going in Bodqp relationship between the adoption of the philosophy of the ocean blue and apply the preferred strategy of product innovation in the communications organization.

Was adopted Find the adoption model hypothesis and processed through the theoretical framework addresses vocabulary basic philosophy of the ocean blue and new product innovation, then part of my work would involve a problem: What is the relationship between the dimensions of philosophy ocean blue and adopt strategies, product innovation, and the fundamental premise is that there is a correlation moral between the dimensions of philosophy Blue Ocean strategy and product innovation, has adopted Researchers in addressing the practical framework for a set of indicators and statistical tests to describe the research variables and hypothesis testing, and so on the basis of style questionnaire to a sample size amounted to (40) members of the two “Korak and Nawroz” Telecom Telecom's city center Dohuk, and finally reach the search to a set of conclusions and foremost, after (increase) comes on top of the dimensions of philosophy Ocean Blue in terms of impact on the application of a preferred strategy in the creation of the new product, has been built upon to provide a set of recommendations regarding the relationship between the dimensions of philosophy Ocean Blue and strategies new product innovation