المسؤولية الاجتماعية للتسويق كمدخل لبناء صورة المؤسسة : دراسة حالة شركة TOYOTA اليابانية لصناعة السيارات

Abstract EN

The marketing practices have seen a great development has made the institution in obligation to achieve the wishes and needs of individuals and the well-being of the society with the application of the concept of social responsibility for marketing through the protection of the environment and consumers , and optimal use of various resources , as it seeks through which the institution to strengthen and enhance its image in the public who deal with them and to improve their performance , its place in the market ,and ensure its success.