أثر التسويق الابتكاري على ولاء المستهلك للعلامة التجارية

Abstract EN

The consumer has become an interesting enterprise center and the focus of any activity that you do, and what the consumer needs and desires in flux, he is always looking for innovation and diversification, where he became institutions looking for excellence through innovation and adoption of new ideas that can fill in the gaps and achieve congruence between consumer expectations and perception , thus creating a distinct value includes picky and achieve his loyalty, as the latter has become the most important goals of the institution and the key to success and survival in the market.