توظيف حملات التسويق الاجتماعي في التوعية لتعزيز مفهوم السلامة المرورية و تحقيق التنمية المجتمعية

Abstract EN

This study deals with one of the areas of marketing; i.e.

social marketing.

The latter as a cybernetic field has become increasingly important to address economic and social issues in order to achieve societal development by employing social marketing campaigns to realize road traffic safety.

Subsequently, the study broaches upon the role of these campaigns in diffusing awareness for the sake of creating traffic awareness and substantiating it between different strata of society.