أسس تطبيق التسويق الرياضي مع الإشارة إلى حالة رعاية الأنشطة الرياضية ببعض المؤسسات في الجزائر

Abstract EN

The sport that began as an entertaining activity practiced by amateur individuals extended later to team sports that require more regulation.

With the increase in the number of practitioners and the number of viewers it becomes active professionally subject to a set of laws.

Thus, I has emerged the need for the conduct of sports organizations activities in accordance with economic logic which focuses on the revenues and costs, the revenues related to the satisfaction of sports fans for the club.

Therefore, the need arises to focus on marketing activity which focuses on the satisfying the needs and desires, taking into account the contracting with a number of institutions Thus, the need arises to focus on marketing activity which focuses on the satisfying the needs and desires, taking into account the contracting with a number of institutions that contribute to the care of various sports events and benefit from the sale of its products and fame brand.