Investigating the strategies used to translate English advertisement slogans into Arabic
Author
Source
Issue
Vol. أ, Issue 48 (31 Dec. 2017), pp.5-16, 12 p.
Publisher
Publication Date
2017-12-31
Country of Publication
Algeria
No. of Pages
12
Main Subjects
Languages & Comparative Literature
Abstract EN
This paper deals with a text-specific translation.
It covers the translation of a non-literary text which falls under the subject field of marketing.
It aims at investigating the translation strategies used in the translation of advertisements as a recent orientation in the field of translation, which is advertisements’ translation.
The paper is composed of a theoretical aspect and a practical one.
The theoretical aspect, introduces an overview of translation (translation studies) notably; specialised translation, the translation of a text-specific nature in the field of advertising is, then, introduced and defined, as well as the translation strategies and techniques used for rendering this type of items.
In the practical aspect, the translation strategies used to render English advertisement slogans into Arabic are investigated by means of a corpus of English slogans (comparable component) with their Arabic counterparts (parallel component).
Their analysis is conducted to provide information about thequantity (frequency of the translation methods used in this context) and quality of these translating methods
American Psychological Association (APA)
Ayyadi, Aminah. 2017. Investigating the strategies used to translate English advertisement slogans into Arabic. Revue Sciences Humaines،Vol. أ, no. 48, pp.5-16.
https://search.emarefa.net/detail/BIM-806536
Modern Language Association (MLA)
Ayyadi, Aminah. Investigating the strategies used to translate English advertisement slogans into Arabic. Revue Sciences Humaines Vol. A, no. 48 (Dec. 2017), pp.5-16.
https://search.emarefa.net/detail/BIM-806536
American Medical Association (AMA)
Ayyadi, Aminah. Investigating the strategies used to translate English advertisement slogans into Arabic. Revue Sciences Humaines. 2017. Vol. أ, no. 48, pp.5-16.
https://search.emarefa.net/detail/BIM-806536
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 15-16
Record ID
BIM-806536