دور استراتيجية قيادة التكلفة و التمييز في وضع موانع الدخول إلى الصناعة

Abstract EN

Mr Porter has emphasize the importance of competitive strategies and that any competitive strategy always include this three points Cost leadership, Differention and focus, and each one of them create Competitive advantages to the enterprise Represented in the low price & the good quality, which considered an advantage making the enterprise in good situation against the others competitors in the same domain.

The low price advantage used here as blocking point to get in the Industry domain where the new enterprises willing to join does not get a good profit and this barrier will contributes in the balancing of the five competitive element of the Industry.