وسائل الإعلام كحلقة قوية في الاتصال السياسي : دراسة وصفية نقدية

Abstract EN

We try through this study to detect the nature of the relationship between the elements of political communication process, and to show the importance of the media as a strong link in this relationship, where it is difficult to imagine the position that political space occupies currently without the presence of the mass media and those institutions specialized in opinions’ survey.

This latter forced the politicians to adjust their relations with the press taking into account the reactions of the public opinion and their hopes.

The researcher started from the principle of a complex relationship and pragmatism that binds the elements of political communication and from the assumption that politics is mainly a connection where the goal of the political operations became to gain the trust and support of the media and in many cases neutralizing it.

From the results of the descriptive study regarding the reality of the relationship between the political communication elements is that the current political practice has been subject to significant adjustments due to the strength of the media, adjustments also increased by the public opinion surveys which are concretized in using the media for getting a large number of politic viewers