نموذج تحديد تفضيلات المعتمر للخدمات المقدمة من طرف الوكالات السياحية : (سعيدة)‎ باستعمال أسلوب التحليل المشترك

Abstract EN

The objective of this study is to identify the preferences of pilgrim services provided by travel agencies, for this, we applied the method of conjoint analysis on a sample of 35 pilgrims.

We used a form that includes 9 scenarios of services provided by these agencies The study found the most important services offered by agencies and that are favored by the pilgrim as shown below: - The period of Umrah (Ramadan); - Location (close to the Haram al-Sharif); - Costs of Umrah (reduced price); - Hotel type (one or two stars).