المستهلك النهائي كعنصر مؤثر في صياغة الاستراتيجية الترويجية للمؤسسة : دراسة نظرية تحليلية
Author
Source
Issue
Vol. 2, Issue 31 (31 Aug. 2017), pp.295-309, 15 p.
Publisher
Ziane Achour University of Djelfa
Publication Date
2017-08-31
Country of Publication
Algeria
No. of Pages
15
Main Subjects
Abstract EN
Modern Business environment is characterized by complexity, dynamicity and the overlap of several active variables due to the availability and diversification of supply products in the market at the right price with the expected quality, the fact that led to fierce competition among service providers in several service industry fields.
However, the instability of the marketing environment in which the companies operate makes it imperative for the organization that seeks to achieve its chief goals of survival, stability growth and expansion to plan its marketing activities in line with variables of the environment in which it operates .
These marketing activities are basically designed to satisfy consumer needs and wants.
In this context, promotion is an element of the marketing mix that plays a major role in influencing consumption behaviors and purchasing patterns of target consumers.
In this regard, we can say that the consumer is the starting point of any marketing activity, and hence promotional activities should be set in parallel with consumer perception and needs.
Eventually, promotion should be studied and examined thoroughly by the organization, and on an ongoing basis for a successful planning of its marketing activities.
American Psychological Association (APA)
والي، عمار. 2017. المستهلك النهائي كعنصر مؤثر في صياغة الاستراتيجية الترويجية للمؤسسة : دراسة نظرية تحليلية. دراسات اقتصادية،مج. 2، ع. 31، ص ص. 295-309.
https://search.emarefa.net/detail/BIM-808989
Modern Language Association (MLA)
والي، عمار. المستهلك النهائي كعنصر مؤثر في صياغة الاستراتيجية الترويجية للمؤسسة : دراسة نظرية تحليلية. دراسات اقتصادية مج. 2، ع. 31 (آب 2017)، ص ص. 295-309.
https://search.emarefa.net/detail/BIM-808989
American Medical Association (AMA)
والي، عمار. المستهلك النهائي كعنصر مؤثر في صياغة الاستراتيجية الترويجية للمؤسسة : دراسة نظرية تحليلية. دراسات اقتصادية. 2017. مج. 2، ع. 31، ص ص. 295-309.
https://search.emarefa.net/detail/BIM-808989
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش : ص. 308-309
Record ID
BIM-808989