تكنولوجيا المعلومات و أثرها على المزيج التسويقي

Abstract EN

The world has witnessed a huge development in information and communication technology as it has penetrated to all fields.

Its shorten distances and time and improve efficiency of enterprises in employment operations as well as management and marketing strategies? In this perspective, this paper focus on the basic concepts of information and communication technology, its characteristics, types and the features it offers, and how it influences on marketing mix by influencing on products planning and distribution, price fixing and also its promotion through modern advertising means