تحقيق الميزة التنافسية لمنظمات الأعمال من خلال إدارة العلاقة مع الزبون : (المساهمة و الانعكاسات)‎ دراسة ميدانية بالبنوك التجارية "بنك الخليج الجزائري AGB لولاية الجلفة أنموذجا

Abstract EN

This study aims at identifying the various aspects of customer relationship management and its role in achieving competitive advantage, for the analysis of this relationship (correlation and impact) between customer relationship management and competitive advantage dimensions, we have adopted a case study in Gulf Bank of Algeria (DJELFA).

Therefore we have relied on a comprehensive survey of the study community through the distribution of a questionnaire to 31 member including the director, deputy director and worker in the bank, all have been retrieved and it was valid for analysis, as a result found a statistical significant correlation between customer relationship management and competitive advantage dimensions in AGB Bank.