التسويق الرقمي و دوره في تحقيق سعادة الزبائن : دراسة استطلاعية لآراء عينة من زبائن شركات الاتصالات المتنقلة في العراق

Abstract EN

This research seeks to reduce or attempt to bridge the knowledge gap between the digital marketing, and happier customers, through the identification of the nature of the relationship, which combine them.

And so out of the idea that the president of digital marketing activities are based president to achieve happier customers under the consideration of the emotions of customers when designing digital services.

To this end were polled a number of customers Iraqi mobile telecommunications companies in the province of Najaf, by distributing (450) questionnaire.

The number of questionnaires recovered (398) questionnaire, while good for statistical analysis were (382) questionnaire and the response rate (96%), And it analyzed mediated programs statisticians Amos V.21 and V.21 SPSS.

Results of the analysis have shown the existence of a direct impact of digital marketing in happier customers, as well as the presence of the emotional impact of human engineering as a moderating variable in the relationship between digital marketing and happiness stinger.