واقع التسويق الدوائي الأخضر في مجمع صيدال الجزائر

Abstract EN

This research aims to focus on the reality of Green pharmacological marketing in SAIDAL Group, which is the pioneer of Algerian pharmaceutical industry.

matching with the modern developments in the international pharmaceutical industry represented by multinational pharmaceutical companies which followed marketing policy derived from the philosophy of green marketing with all its components (product, price , distribution and promotion), and therefore the positive impact on profitability, competitiveness, innovation, renewal (renovation ) and re-positioning in the global pharmaceutical industry.