L’image publicitaire Algérienne d’expression Française entre cultures locales et mondialisation
Other Title(s)
The Algerian advertising image of French expression between local cultures and globalization
Author
Source
Revue des sciences humaines de l'université Oum El Bouaghi
Issue
Vol. 2018, Issue 9 (30 Jun. 2018), pp.110-121, 12 p.
Publisher
Larbi Ben M'hidi Oum el-Bouaghi University
Publication Date
2018-06-30
Country of Publication
Algeria
No. of Pages
12
Main Subjects
Social Sciences (Multidisciplinary)
Abstract EN
Our work is part of the semiology of the image as well as an analysis of the different cultures used in the context of the design of an advertisement, we chose as corpus some advertisements around three themes which are the culture religious, the commemoration of the International Day of Women's Rights which coincides with the 08 March of each year and the commemoration of 1 November 1954 and 05 July 1962.
From this analysis we will be able to measure the degrees of integration of cultures as well as representations to Algerian women
Abstract FRE
Résumé Notre travail s’inscrit dans le cadre de la sémiologie de l’image ainsi qu’une analyse des différentes cultures utilisées dans le cadre de la conception d’une publicité, nous avons choisi comme corpus quelques publicités autour de trois thèmes qui sont la culture religieuse, la commémoration de la journée internationale des droits des femmes qui coïncide avec le 08 mars de chaque année ainsi que la commémoration du 1er novembre 1954 et le 05 juillet 1962.
De part cette analyse nous allons pouvoir mesurer les degrés d’intégration des cultures locales ainsi que les représentations quand a la femme algérienne.
Mots clés : publicité; sémiologie; culture, représentations.
The Algerian advertising image of French expression between local cultures and globalization Summary Our work is part of the semiology of the image as well as an analysis of the different cultures used in the context of the design of an advertisement, we chose as corpus some advertisements around three themes which are the culture religious, the commemoration of the International Day of Women's Rights which coincides with the 08 March of each year and the commemoration of 1 November 1954 and 05 July 1962.
From this analysis we will be able to measure the degrees of integration of cultures as well as representations to Algerian women.
Keywords: publicity; semiotics; culture, representations.
American Psychological Association (APA)
Ayfur, Muhammad Sharif. 2018. L’image publicitaire Algérienne d’expression Française entre cultures locales et mondialisation. Revue des sciences humaines de l'université Oum El Bouaghi،Vol. 2018, no. 9, pp.110-121.
https://search.emarefa.net/detail/BIM-817687
Modern Language Association (MLA)
Ayfur, Muhammad Sharif. L’image publicitaire Algérienne d’expression Française entre cultures locales et mondialisation. Revue des sciences humaines de l'université Oum El Bouaghi No. 9 (Jun. 2018), pp.110-121.
https://search.emarefa.net/detail/BIM-817687
American Medical Association (AMA)
Ayfur, Muhammad Sharif. L’image publicitaire Algérienne d’expression Française entre cultures locales et mondialisation. Revue des sciences humaines de l'université Oum El Bouaghi. 2018. Vol. 2018, no. 9, pp.110-121.
https://search.emarefa.net/detail/BIM-817687
Data Type
Journal Articles
Language
French
Notes
Includes bibliographical references : p. 121
Record ID
BIM-817687