L’image publicitaire Algérienne d’expression Française entre cultures locales et mondialisation

Other Title(s)

The Algerian advertising image of French expression between local cultures and globalization

Author

Ayfur, Muhammad Sharif

Source

Revue des sciences humaines de l'université Oum El Bouaghi

Issue

Vol. 2018, Issue 9 (30 Jun. 2018), pp.110-121, 12 p.

Publisher

Larbi Ben M'hidi Oum el-Bouaghi University

Publication Date

2018-06-30

Country of Publication

Algeria

No. of Pages

12

Main Subjects

Social Sciences (Multidisciplinary)

Abstract EN

Our work is part of the semiology of the image as well as an analysis of the different cultures used in the context of the design of an advertisement, we chose as corpus some advertisements around three themes which are the culture religious, the commemoration of the International Day of Women's Rights which coincides with the 08 March of each year and the commemoration of 1 November 1954 and 05 July 1962.

From this analysis we will be able to measure the degrees of integration of cultures as well as representations to Algerian women

Abstract FRE

Résumé Notre travail s’inscrit dans le cadre de la sémiologie de l’image ainsi qu’une analyse des différentes cultures utilisées dans le cadre de la conception d’une publicité, nous avons choisi comme corpus quelques publicités autour de trois thèmes qui sont la culture religieuse, la commémoration de la journée internationale des droits des femmes qui coïncide avec le 08 mars de chaque année ainsi que la commémoration du 1er novembre 1954 et le 05 juillet 1962.

De part cette analyse nous allons pouvoir mesurer les degrés d’intégration des cultures locales ainsi que les représentations quand a la femme algérienne.

Mots clés : publicité; sémiologie; culture, représentations.

The Algerian advertising image of French expression between local cultures and globalization Summary Our work is part of the semiology of the image as well as an analysis of the different cultures used in the context of the design of an advertisement, we chose as corpus some advertisements around three themes which are the culture religious, the commemoration of the International Day of Women's Rights which coincides with the 08 March of each year and the commemoration of 1 November 1954 and 05 July 1962.

From this analysis we will be able to measure the degrees of integration of cultures as well as representations to Algerian women.

Keywords: publicity; semiotics; culture, representations.

American Psychological Association (APA)

Ayfur, Muhammad Sharif. 2018. L’image publicitaire Algérienne d’expression Française entre cultures locales et mondialisation. Revue des sciences humaines de l'université Oum El Bouaghi،Vol. 2018, no. 9, pp.110-121.
https://search.emarefa.net/detail/BIM-817687

Modern Language Association (MLA)

Ayfur, Muhammad Sharif. L’image publicitaire Algérienne d’expression Française entre cultures locales et mondialisation. Revue des sciences humaines de l'université Oum El Bouaghi No. 9 (Jun. 2018), pp.110-121.
https://search.emarefa.net/detail/BIM-817687

American Medical Association (AMA)

Ayfur, Muhammad Sharif. L’image publicitaire Algérienne d’expression Française entre cultures locales et mondialisation. Revue des sciences humaines de l'université Oum El Bouaghi. 2018. Vol. 2018, no. 9, pp.110-121.
https://search.emarefa.net/detail/BIM-817687

Data Type

Journal Articles

Language

French

Notes

Includes bibliographical references : p. 121

Record ID

BIM-817687