إشكاليات تحديد البدائل الاستراتيجية لإعداد المزيج التسويقي للتصديري

Abstract EN

This paper aims to discuss the debates on the choice among possible strategic alternatives for every company practicing the export activity.

The research concludes that the choice among these alternative export strategies is difficult since each of them is based on a wide range of various and evolving variables, some of which are controllable and measurable, while others are not, which creates a substantial challenge for the company.

This challenge requires the preparation of qualified human competencies, ready tactic alternatives and continuous vigilance towards global market changes