المنتجات الخضراء و أثرها على قرار الشراء لدى المستهلك النهائي

Abstract EN

Products is considered an important element in the marketing mix effectively, so that if the product on the market failure will lead inevitably to the institution failed, and other marketing policies rely heavily on the products to be marketed in terms of their characteristics, functions and benefits, and the success of the product serves the other policies and gives room the largest marketing management in their preparation, this study aims to highlight green products and their impact on final consumer behavior