رضا المستهلك كمتغير وسيط بين الجودة المدركة و ثقة المستهلك : حالة مؤسسة Taiba Food Company

Abstract EN

This study aims to discover the relationships effect between his variables, moreover about the role of the customer satisfaction variable as intermediate between the perceived quality and customer trust.

The importance of this study is as well considered thru its contribution for the purpose of identifying the relationship nature between the perceived quality, consumer satisfaction and trust, and its consolidation in the organization subject of the search.

The study contain two topics, the first focus in the terminology and the theoretical concepts dedicated for study, the second is a practical side for what have been reached for the search as conclusions and recommendations.

The results showed presence of a strong relationship between the search variables: perceived quality, customer satisfaction, and customer trust.