خدمات المعلومات بالمكتبات الجامعية و أدوات تسويقها في البيئة الإلكترونية بين الفرص و التحديات

Abstract EN

Marketing in the electronic environment represents one of the products of information and communication technology.

These technologies have impacted the smallest details of various marketing practices and functions, and the goal behind it is to raise production efficiency, which largely benefits the exchange parties and institutions in general, including university libraries.

This study aimed to identify the impact of the electronic environment on the nature of marketing and the nature of information services in university libraries.

And the importance of employing marketing tools in the electronic environment for information services in this field, which gives him opportunities to significantly improve the level of services provided by university libraries.

This study also reflects the level of challenges that await these libraries to adopt such marketing tools at their administrative services.