التغيير الثقافي و دوره في ترسيخ أخلاقيات الأعمال في منظمات الأعمال : دراسة حالة اتصالات الجزائر

Abstract EN

Business ethics are fundamental for a successful institution, as they mirror the institution's faith in its employees and equipment on the one hand, and that of the society it serves on the other.

Commitment to these ethics lead to the staff development and interest in what they do.

On the contrary the lack of commitment negatively affects the institution's reputation, market position, development, and continuity.

This study aims at demonstrating the role of cultural change in the establishment of business ethics, since this change shapes the workers' thoughts, beliefs, traditions, practices, and behaviours.

In addition, it tackles the importance and the role of cultural change and business ethics in the promotion of the Algerian institution