Online versus offline purchase intention: an empirical study of channel choice triggered by perceived value facets sociated with the hospitality and tourism booking experience
Author
Source
Journal of Faculty of Commerce for Scientific Research
Issue
Vol. 53, Issue 1 (31 Jan. 2016), pp.29-39, 11 p.
Publisher
Alexandria University Faculty of Law
Publication Date
2016-01-31
Country of Publication
Egypt
No. of Pages
11
Main Subjects
Economics & Business Administration
Abstract EN
The main purpose of this research is to develop insights regarding how consumers evaluate online and offline channels for purchasing hospitality and tourism services.
This study identifies various factors that portray the intermediaries, which then develops perceived values among consumers and help them evaluate the online and offline channel for their purchasing.
Thus, this study tries to explain how online and offline purchase intentions are constructed.
The empirical findings indicate that each type of intermediary have various factors that create value and encourage consumers’ purchase intentions.
Perceived enjoyment was the strongest variable that created value and motivated consumers to develop online purchase intention, while service quality was the strongest variable that created value and motivated consumers to develop offline purchase intention.
American Psychological Association (APA)
al-Samadici, Ahmad. 2016. Online versus offline purchase intention: an empirical study of channel choice triggered by perceived value facets sociated with the hospitality and tourism booking experience. Journal of Faculty of Commerce for Scientific Research،Vol. 53, no. 1, pp.29-39.
https://search.emarefa.net/detail/BIM-826721
Modern Language Association (MLA)
al-Samadici, Ahmad. Online versus offline purchase intention: an empirical study of channel choice triggered by perceived value facets sociated with the hospitality and tourism booking experience. Journal of Faculty of Commerce for Scientific Research Vol. 53, no. 1 (Jan. 2016), pp.29-39.
https://search.emarefa.net/detail/BIM-826721
American Medical Association (AMA)
al-Samadici, Ahmad. Online versus offline purchase intention: an empirical study of channel choice triggered by perceived value facets sociated with the hospitality and tourism booking experience. Journal of Faculty of Commerce for Scientific Research. 2016. Vol. 53, no. 1, pp.29-39.
https://search.emarefa.net/detail/BIM-826721
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-826721