استراتيجية التسويق الموجه لمواجهة الأزمة السياحية في مصر

Abstract EN

The tourism industry in Egypt is having a terrible crisis that shows in the diminishing numbers of tourists, especially that most countries has risen up the alert degree to warn their citizen from travelling to Egypt This with the unrest political conditions requires that Egypt applies very concentrated and effective marketing strategies that have fast outcomes.

The most appropriate strategy would be targeting a specific market according to a set of conditions and a list of criteria.