دور التسويق الفندقي في تطوير أداء العاملين و علاقته بتحقيق الميزة التنافسية
Other Title(s)
The role of hotel marketing in developing employees’ performance and creating a competitive advantage
Joint Authors
الشاعر، إبراهيم عبد الحميد
مرسي، علي السيد شحاتة
Source
مجلة اتحاد الجامعات العربية للسياحة و الضيافة
Issue
Vol. 10, Issue (s) (31 Dec. 2013), pp.25-39, 15 p.
Publisher
Suez Canal University Faculty of Tourism and Hotels
Publication Date
2013-12-31
Country of Publication
Egypt
No. of Pages
15
Main Subjects
Economics & Business Administration
History and Geography
Abstract EN
In liglit of the increasing sever competition in service industry, hotel organizations are looking for generating a competitive advantage through many different and new ways, includbg people as key elements of services marketing mix, the service quality is affected by people and their ability to obtain analyze information and knowledge.
Marketing has an important role in this context, to make the employees aware of marketing needs and requirements and this can be considered tlie first stage in developing employees’ performance based on the marketing jErom outside to inside assumption.
The second stage is to consider employees as an intemal customer “internal marketing", as happy employees mean happy customers.
In both cases, the aim is to raise the employees’ capabilities and developing their performance continuously to achieve competitive advantage.
Tlie main research problem is in the presence of clear differences in previous studies on the impact of employees performance and marketing, on competitive advantage in hotels industry, therefore, this research aims to identify the role of hotel marketing in developmg employees performance, and the impact of developing employees performance in achieving competitive advantage.
The research resuhs concluded tliat there is an important role of marketing in hotels to develop the technical and functional aspects in employees’ performance, which would help in achieving competitive advantage
American Psychological Association (APA)
الشاعر، إبراهيم عبد الحميد ومرسي، علي السيد شحاتة. 2013. دور التسويق الفندقي في تطوير أداء العاملين و علاقته بتحقيق الميزة التنافسية. مجلة اتحاد الجامعات العربية للسياحة و الضيافة،مج. 10، ع. (s)، ص ص. 25-39.
https://search.emarefa.net/detail/BIM-828938
Modern Language Association (MLA)
الشاعر، إبراهيم عبد الحميد ومرسي، علي السيد شحاتة. دور التسويق الفندقي في تطوير أداء العاملين و علاقته بتحقيق الميزة التنافسية. مجلة اتحاد الجامعات العربية للسياحة و الضيافة مج. 10، العدد الخاص (كانون الأول 2013)، ص ص. 25-39.
https://search.emarefa.net/detail/BIM-828938
American Medical Association (AMA)
الشاعر، إبراهيم عبد الحميد ومرسي، علي السيد شحاتة. دور التسويق الفندقي في تطوير أداء العاملين و علاقته بتحقيق الميزة التنافسية. مجلة اتحاد الجامعات العربية للسياحة و الضيافة. 2013. مج. 10، ع. (s)، ص ص. 25-39.
https://search.emarefa.net/detail/BIM-828938
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 37-39
Record ID
BIM-828938