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Exploring airline’s social media marketing trends : a comparative analysis
Other Title(s)
التعرف على الاتجاهات التسويقية لشركات الطيران على مواقع التواصل الاجتماعي : دراسة ميدانية
Author
Source
Journal of Association of Arab Universities for Tourism and Hospitality
Issue
Vol. 10, Issue 2 (31 Dec. 2013), pp.173-186, 14 p.
Publisher
Suez Canal University Faculty of Tourism and Hotels
Publication Date
2013-12-31
Country of Publication
Egypt
No. of Pages
14
Main Subjects
Abstract EN
This paper is a comparative analysis between the utilization of major social media marketing tools of leading international airlines.
The paper primary focuses on the travel and tourism-related initiatives launched by a selected number of airlines on their social media websites.
The leading social media marketing sites will form the scope of the research whew the airline campaigns of selected airlines will be interpreted.
The main objective of the paper is to explore various marketing ventures conducted by airlines in order to highlight similarities and disparities among them and explore the best practices.
Airline presence on selected social media sites (Faccbook-Twitter-YouTube) is also measured using several web-based criterions.
American Psychological Association (APA)
Ahmad, Husam Sami. 2013. Exploring airline’s social media marketing trends : a comparative analysis. Journal of Association of Arab Universities for Tourism and Hospitality،Vol. 10, no. 2, pp.173-186.
https://search.emarefa.net/detail/BIM-828952
Modern Language Association (MLA)
Ahmad, Husam Sami. Exploring airline’s social media marketing trends : a comparative analysis. Journal of Association of Arab Universities for Tourism and Hospitality Vol. 10, no. 2 (Dec. 2013), pp.173-186.
https://search.emarefa.net/detail/BIM-828952
American Medical Association (AMA)
Ahmad, Husam Sami. Exploring airline’s social media marketing trends : a comparative analysis. Journal of Association of Arab Universities for Tourism and Hospitality. 2013. Vol. 10, no. 2, pp.173-186.
https://search.emarefa.net/detail/BIM-828952
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 183-185
Record ID
BIM-828952