إسهام التوجه الاستراتيجي للتدريب في تعزيز الاستثمار برأس المال المعرفي : دراسة استطلاعية لآراء عينة من القيادات الإدارية في الشركة العامة لصناعة الأدوية و المستلزمات الطبية-محافظة نينوى

Abstract EN

The environment of contemporary organizations is characterized by a rapid changes and intense competition which force these organizations to strive in order to adapt to the new developments on the local and global environment in all its dimensions and components by investing in human resource with capabilities, developing and improving its knowledge skills performance through the programs, systematic tactical and strategic plans.

When investing in knowledge capital is a strategic objective for the contemporary organizations seeking for sustainable strategic success in competitive market, it can be for the strategic orientation of training prepares a strategic approach for promoting investment in knowledge capital.

Thus, the idea of the current study came to survey the opinions of a sample of administrative leadership in the general company for pharmaceuticals and medical / Nineveh Governorate, to find out their views on the possibility of adopting strategic orientation for training to promote investment in knowledge capital.

The results of analysis and hypothesis testing revealed the existence of moral virtue correlation and direct impact of the strategic orientation for training on knowledge capital in the discussed company ;and the important proposals are recommended by the study of which is the need for the directors of the discussed company to the sustainable adoption of the idea of investment in knowledge capital through a mechanism in planning and implementing to train its human resources in a framework of strategic orientation which enables the organization to strength its competitiveness