العوامل الديموغرافية و أثرها في قرار السلوك الشرائي : دراسة تجريبية على عينة من الأسر العراقية المقيمة في الأردن

Abstract EN

This Study aims at knowing the impact of Demographic factors on the decision of buying behavior of private cars with a commercial mark from the perspective of Iraqi families.

It also aimed to characterize the influence of the family, friends, relatives and co-workers in the choice process of the distinguished brand in the Jordanian market.

The study community is Iraqi families residing in Amman.

Due to the size of the population of the study a convenience sample of 500 questionnaires were distributed within greater Amman municipality valid samples returned was 470.

The study showed the following results: There is an impact of demographic factors (residence type, monthly income, profession, and family size) on the buying behavioral decision of Jordanian family except gender, age, and educational level).

There is deference in relative importance of influencing factors in the decision of behavioral buying of brand of cars the Iraqi families own which ranks as follows: Loylty of brand, reputation of brand, quality and price, country of production.

Tendencies and perceptions of Iraqi families study samples were positive towards brand in the market.

The study suggested a number of recommendations and suggestions such as the following:  Definition of the most influential demographical factors in the decision of buying behavior of Iraqi families and to attempt to include it in educational, behavioral and economic program set up by government agencies in the country.

 Creation of state of interaction and sharing knowledge between relatives, friends ,co-workers and the families in order to take reasonable buying decisions rather than accidental and emotional ones.

 Doing similar studies in other governorates in the Iraq ,like Baghdad , Najaf ,Kerbela, Basra and Arbil with concentration on youth and women only to see influencing factors on decision of buying behavioral concerning other market segments such as religous tourism and hotel industry, and electrical , electronic or fast food restaurants.