دور إدارة الجودة الشاملة و الميزة التنافسية في تعزيز الأداء الاستراتيجي في المصارف التجارية المرخصة في الأردن

Abstract EN

his study aims to analyze the relation between total quality management and competitive advantage and their effect in consolidating strategic performance in Jordanian commercial banks.

A set of main and sub-hypotheses has been deduced, which was examined by using collective data statistical instruments through a questionnaire that was distributed to the 62 managers of the researched Jordanian commercial banks.

Consequently, the study has come out with a collection of conclusions.

The most important of which include: (I) There are immaterial correlations between variables of the total quality management and variables of the competitiveness advantage.

(2) There are immaterial coiTelations between variables of the competitiveness advantage and variables of strategic performance.

(3) There are immaterial correlations between variables of the total quality management and variables of sti'ategic performance.

(4) Responding vs'iables of strategic performance occur ording to direct effects of total quality management more than direct effects of variables of competitiveness advantage.

According to conclusions of the study, some suggestions in harmony there with were provided in addition to suggestions for future researchers in current study subjects.