Emotional perception of typography messages in fashion design : case study : Amman City
Other Title(s)
الإدراك العاطفي لرسائل التايبوغرافي في تصميم الأزياء : حالة الدراسة : مدينة عمان
Dissertant
Thesis advisor
University
Middle East University
Faculty
Faculty of Architecture and Design
Department
Department of Graphic Design
University Country
Jordan
Degree
Master
Degree Date
2018
English Abstract
Realizing that Typography is a subject that triggers emotional responses is definitely a key tool for designers and companies to know how they could communicate different ideas through all design mediums.
Throughout history, the difference of Typefaces has continuously been proving to be linked to various uses and messages.
Typography is one of the most significant tools in design.
Each designer must have the sufficient knowledge of the right effect and use for each Typeface.
Moreover, Fashion Design is considered an important medium in the field of visual design.
It is an exclusive, personal, and certainly an influential mean of communication.
The integration between these two communication methods is now being visible more than ever.
Companies and designers are using Typography in Fashion Design to deliver messages and ideas more efficiently in today’s market.
Some Fashion brands even use certain Typefaces to reflect certain emotions through their pieces.
Through this thesis, the researcher examined the effects of Typeface attributes on human emotions, and tested how these attributes deliver particular feelings when used in Fashion Design.
The aim of this research is to help designers use effective Typeface characteristics when applying text on Fashion Design.
This thesis provides a guide that connects Typeface attributes to diverse emotions and gives examples of some effective Fonts
Main Subjects
Topics
No. of Pages
106
Table of Contents
Table of contents.
Abstract.
Abstract in Arabic.
Chapter One : Study background.
Chapter Two : Literature review.
Chapter Three : Methodology.
Chapter Four : Implementation.
Chapter Five : Recommendations.
References.
American Psychological Association (APA)
Dahmus, Amal Fawzi. (2018). Emotional perception of typography messages in fashion design : case study : Amman City. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-834930
Modern Language Association (MLA)
Dahmus, Amal Fawzi. Emotional perception of typography messages in fashion design : case study : Amman City. (Master's theses Theses and Dissertations Master). Middle East University. (2018).
https://search.emarefa.net/detail/BIM-834930
American Medical Association (AMA)
Dahmus, Amal Fawzi. (2018). Emotional perception of typography messages in fashion design : case study : Amman City. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-834930
Language
English
Data Type
Arab Theses
Record ID
BIM-834930
