المنافسة التأمينية على أساس الوساطة التسويقية : دراسة حالة الجزائر

Abstract EN

During recent time, the commercial network structure in Algerian insurance market has seen several deep structural developments as outcome of economic reforms which have been followed by sections of super vision and control on sector especially after issuing the law N 06/04 dated in 20, February 2006 amending and completing with law N 95/07 dated in 25, January 1995 for the sake of starting and animating the insurance mediation market through the creation of banc assurance formula as distributional channel for marketing insurance documents .

In addition, inciting the public and private companies to companies to establish agreements with general agents and brokerage offices in order to raise the growth rhythm of natural insurance industry, so this paper aims to diagnose the reality and prospective of competition between dealers (either local or foreign) via mediator