The standards of public relations management and its challenges in spreading the culture of quality in institutions

Abstract EN

The aim of the research is to highlight the directions of the Public Relations Department to seek and promote the achievement of the mission and objectives of the institution, which has become subject to the dissemination of the culture of quality in institutions.

In order to face the changes sweeping the labor market and achieve the aspirations of these institutions amid these changes to improve their scientific and practical conditions.

And to identify the real and actual role of the attitudes of the administrative leaders and employees of the public relations department of these institutions towards the basic concepts and principles upon which to spread the culture of quality, and the effectiveness of public relations to achieve and deliver this culture, in addition to the difficulties related to the organizational culture in institutions that faced public relations in the process of publishing Quality of the culture of quality through the perspective of the respondents, where the institutions recently conducted a study to measure the impact of strategic factors in improving the effectiveness of public relations programs in the dissemination of quality culture and standards of self-assessment of all comprehensive Performance is guided by international standards and indicators