Approach to the theories of mass communication

Abstract EN

Mass communication theories are normally imagined as approaches to clarify how mass communication influences us, how does mass communication impact our political or shopping decisions, how does it change our impression towards the others, how can it instill thoughts in our minds, or how does it trigger responses in people.

Mass communication theory can be defined as "an arrangement of statements that describes in a formal way a set of relationships between concepts, measurable by factors referring to characteristics or states of entities involved in the mass communication process." Mass communication theories imagined in this way do exist and cover a specific reality of research, despite the fact that there is an assumption, which could be risky that media can get things done to us we are not exactly fit for controlling.

This study attempted to clarify the better purposes of theories related to mass communication and their applications