الإبعاد الدلالية للعلامات التجارية في القنوات التلفازية العراقية و تمثلاتها التربوية

Other Title(s)

Marking dimensions of trademarks in Iraqi TV channels and educational representations

Author

سريسح، عبد الأمير رزاق مغير

Source

مجلة الأستاذ للعلوم الإنسانية و الاجتماعية : مجلة علمية محكمة فصلية

Publisher

University of Baghdad College of Education for Human Science / Ibn Rushd

Publication Date

2018-12-31

Country of Publication

Iraq

No. of Pages

30

Main Subjects

Educational Sciences

English Abstract

The difference of taste and the entry of the factor of competition in the processes of influencing the people, made the means of communication an essential basis in activating that relationship to invest in meeting the educational need, advertising and propaganda in one.

And the contents of intellectual and educational dimensions with the semantic using the distinctive brand of television channels Iraqi space, which participates in being a woman reflects the identity of the channel problem research The researcher reached the following questions Which are the problem of his current research1- Does the distinctive brand of Iraqi TV channels have an educational message that achieves representation, communication and continuity with the "recipient"? 2- What is the performance and design of the brand of Iraqi TV channels in achieving its educational function? The importance of the current research is to increase the importance of the brand in its adoption as a tool to achieve educational purposes and propaganda and awareness of the satellite channel.

The research aims at (knowing the educational and pedagogical dimensions in the trademarks of Iraqi TV channels in relation to their educational functions and functions).

The research is determined (objectively - educational and pedagogical dimensions), Makania - Iraq, (Zamania 2014-2017).

The current research community is composed of: (Iraqi TV channels), which broadcast via satellite (Arabsat and NileSat) with 18 channels.

Results were: 1 - achieved the dimensions of the semantic, representing the educational and functional tariff, which refers to the identity of the satellite channel in the structure of trademark designs of Iraqi satellite channels with local privacy 2 - Verify the chromatic match with the idea that was designed on the basis of the purpose of delivery to the recipient with a semantic dimension of educational representations.

3.

There are no specific contexts in the design of Iraqi television brands and therefore there is a diversity of stylistic treatments.

4 - The aesthetic value of the line has been an effective way to achieve attraction in the design of signs 5 - The perception of significance in the designs of television brands in the outer frame of the form and the internal framework of meaning.

1- The choice of television brand is not intended to be subjective, but rather to include a direct and indirect meaning, so as to achieve the meaning of the channel alone, but for the purpose of establishing a state of preference and winning the competitive factor.

2.

The semantic dimensions and their pedagogical representations confirm the relevance of the mark to the idea by suggesting a direct relationship between the elements of the mark in the mind of the recipient.

Data Type

Conference Papers

Record ID

BIM-839992

American Psychological Association (APA)

سريسح، عبد الأمير رزاق مغير. 2018-12-31. الإبعاد الدلالية للعلامات التجارية في القنوات التلفازية العراقية و تمثلاتها التربوية. المؤتمر العلمي الدولي : دور التربية و التعليم في مواجهة التحديات الفكرية و التربوية مرحلة ما بعد داعش (6 : 2018 : جامعة بغداد، العراق). . مج. 6، العدد الخاص (2018)، ص ص. 545-574.بغداد، العراق : جامعة بغداد، كلية التربية للعلوم الإنسانية / ابن رشد،.
https://search.emarefa.net/detail/BIM-839992

Modern Language Association (MLA)

سريسح، عبد الأمير رزاق مغير. الإبعاد الدلالية للعلامات التجارية في القنوات التلفازية العراقية و تمثلاتها التربوية. . بغداد، العراق : جامعة بغداد، كلية التربية للعلوم الإنسانية / ابن رشد،. 2018-12-31.
https://search.emarefa.net/detail/BIM-839992

American Medical Association (AMA)

سريسح، عبد الأمير رزاق مغير. الإبعاد الدلالية للعلامات التجارية في القنوات التلفازية العراقية و تمثلاتها التربوية. . المؤتمر العلمي الدولي : دور التربية و التعليم في مواجهة التحديات الفكرية و التربوية مرحلة ما بعد داعش (6 : 2018 : جامعة بغداد، العراق).
https://search.emarefa.net/detail/BIM-839992