تضافر الأنساق في الخطاب الاشهاري

Abstract EN

Today, the discourses are multiple and cross in world, Than Discover their constituent structures are difficult for researchers, Because it took many others ties, That it became multi-format discourses, it is justified by alternative and Interface discourses that removed the ordinary language speech.

The language is not enough to satisfy readers' desire ;Who are looking for everything that is new and modern, Among these discourses we find the media discourse that it was most types and richness, which produces a strong knowledge of culture, knowledge, thought and different opinions, it Is the discourse of image and language together,That it has multi-element communicative (words, movements, images) and multiple signs transmitted within them, that Holds many of most important and deepest concepts evident in linguistic lines or in images.

From there, we can ask a questions ;How do we make this flow of words and images a field of study? What are the structures in which this discourse is concerned, what are the dimensions of the reporting and the adaptation that it provided? Among the cognitive data that we are starting to study and analysis the media discourse in general, components and formats,which find the visual presentation and accompanying language Then the pilgrims Influence and persuasion and change views.

So,In this article we will attempt to show the most important structures of the media discourse and the various bases that it invests in linguistic communication.