تسويق الخدمات الإدارية عبر الإعلام الاجتماعي : صفحة طلبة قسم الاقتصاد بجامعة تبسة نموذجا
Other Title(s)
Administrative services marketing through social media : student’s facebook page of economics department
Joint Authors
Source
Issue
Vol. 7, Issue 2 (31 Dec. 2017), pp.271-283, 13 p.
Publisher
University of Eloued Faculty of Economics Commercial and Management Sciences
Publication Date
2017-12-31
Country of Publication
Algeria
No. of Pages
13
Main Subjects
Abstract EN
This paper explores the impact of the use of social networks to activate Economics Department services by influencing the efficiency and effectiveness of the department's management, as well as influencing the students' trust in the services of the department.
Before that we provide a brief theoretical introduction to the determinants of social media.
The brand has been a major theme of marketing research for some time now; different methods have been used to maintain customer’s loyalty to the brand through elements such as the traditional marketing mix; new marketing methods such as incubation of events, One to One marketing activities; online marketing and social media marketing.
The latter is one of the most important modern means of marketing, so we have decided to determine the impact of this concept on the loyalty of the consumers to the brand and the extent of its acquisition of the attention of researchers and marketing practitioners
American Psychological Association (APA)
بنشوري، عيسى والداوي، الشيخ. 2017. تسويق الخدمات الإدارية عبر الإعلام الاجتماعي : صفحة طلبة قسم الاقتصاد بجامعة تبسة نموذجا. رؤى اقتصادية،مج. 7، ع. 2، ص ص. 271-283.
https://search.emarefa.net/detail/BIM-844947
Modern Language Association (MLA)
بنشوري، عيسى والداوي، الشيخ. تسويق الخدمات الإدارية عبر الإعلام الاجتماعي : صفحة طلبة قسم الاقتصاد بجامعة تبسة نموذجا. رؤى اقتصادية مج. 7، ع. 2 (كانون الأول 2017)، ص ص. 271-283.
https://search.emarefa.net/detail/BIM-844947
American Medical Association (AMA)
بنشوري، عيسى والداوي، الشيخ. تسويق الخدمات الإدارية عبر الإعلام الاجتماعي : صفحة طلبة قسم الاقتصاد بجامعة تبسة نموذجا. رؤى اقتصادية. 2017. مج. 7، ع. 2، ص ص. 271-283.
https://search.emarefa.net/detail/BIM-844947
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 283
Record ID
BIM-844947