أثر إدارة المراسم و الإتيكيت في تحقيق النجاح الاستراتيجي لمنظمات الضيافة : دراسة تطبيقية على عينة من منظمات الضيافة في مدينة بغداد

Joint Authors

الكمري، نوفل عبد الرضا علوان
عماد حسين سعود

Source

مجلة الغري للعلوم الاقتصادية و الإدارية

Issue

Vol. 14, Issue 4 (31 Dec. 2017), pp.172-213, 42 p.

Publisher

University of Kufa Faculty of Administration and Economics

Publication Date

2017-12-31

Country of Publication

Iraq

No. of Pages

42

Main Subjects

General Management

Abstract EN

Purpose: The objective of the study is to identify the nature of the philosophical and scientific relationship between the study variables represented by (protocol management, etiquette, and strategic success), and the extent to which the nature of the relationship is reflected in the field reality to improve hospitality organizations and their success.

Methodology: The study emerged from a real problem experienced by the hospitality sector in Iraq since the end of the eighties of the last century, expressed by a number of intellectual and practical questions, the aim of which is to answer the theoretical philosophy and the intellectual implications of these variables, as they are important topics that need convergence of views Among the managers of the educational institutions of tourism, and then test the correlation and influence relationships and their possible implementation in the environment of application, which was formed by the top-class hospitality organizations in the city of Baghdad (Rashid Royal, Mansour, Palestine, Tar, Babel and Warwick).

The study included coverage of the community of respondents, represented by senior leaders, department managers and the people in the excellent class hotels, which number 110.

The value of the study: It tries to reach the intellectual and philosophical rooting of the nature of the study variables in order to clarify the practical steps and how to address the current reality and look to the future with a strategic perspective through which the hospitality organizations can formulate policies to adapt to the global environmental changes, The present study used the questionnaire as a main tool for collecting information and data, in an effort to test six key hypotheses with sub-hypotheses arising from them and related to correlation and impact relationships and using the statistical program (SPSS-V22) ) To reach the results.

The study reached a set of theoretical and applied theoretical conclusions that identified the reality of the application of protocol and etiquette rules, and their importance in stabilizing the basic impressions of the stakeholders and the reflection of these impressions in the formation of the mental image of the tourist in order to achieve strategic success.

Simulating the application of protocol and etiquette management rules in tourism service delivery programs, in line with the importance of achieving tourist satisfaction, as well as intensifying the efforts of management to analyze and study the behavior of the tourist through the two dimensions (cognitive and behavioral) Distinctive impressions of the tourist service

American Psychological Association (APA)

الكمري، نوفل عبد الرضا علوان وعماد حسين سعود. 2017. أثر إدارة المراسم و الإتيكيت في تحقيق النجاح الاستراتيجي لمنظمات الضيافة : دراسة تطبيقية على عينة من منظمات الضيافة في مدينة بغداد. مجلة الغري للعلوم الاقتصادية و الإدارية،مج. 14، ع. 4، ص ص. 172-213.
https://search.emarefa.net/detail/BIM-849818

Modern Language Association (MLA)

الكمري، نوفل عبد الرضا علوان وعماد حسين سعود. أثر إدارة المراسم و الإتيكيت في تحقيق النجاح الاستراتيجي لمنظمات الضيافة : دراسة تطبيقية على عينة من منظمات الضيافة في مدينة بغداد. مجلة الغري للعلوم الاقتصادية و الإدارية مج. 14، ع. 4 (2017)، ص ص. 172-213.
https://search.emarefa.net/detail/BIM-849818

American Medical Association (AMA)

الكمري، نوفل عبد الرضا علوان وعماد حسين سعود. أثر إدارة المراسم و الإتيكيت في تحقيق النجاح الاستراتيجي لمنظمات الضيافة : دراسة تطبيقية على عينة من منظمات الضيافة في مدينة بغداد. مجلة الغري للعلوم الاقتصادية و الإدارية. 2017. مج. 14، ع. 4، ص ص. 172-213.
https://search.emarefa.net/detail/BIM-849818

Data Type

Journal Articles

Language

Arabic

Notes

يتضمن مراجع ببليوجرافية : ص. 207-213

Record ID

BIM-849818