القياس و بناء المقاييس في الدراسات الإعلامية
Other Title(s)
Measurement and techniques of measuring in media studies
Author
Source
Issue
Vol. 10, Issue 4 (31 Dec. 2018), pp.799-810, 12 p.
Publisher
Ziane Achour University of Djelfa
Publication Date
2018-12-31
Country of Publication
Algeria
No. of Pages
12
Main Subjects
Abstract EN
The communicative behaviour of individuals is influenced by attitudes, which affect their?judgements, perceptions and reactions towards the media and communication contents.
Since the trends are not easily noticeable , methods have been used to measure them by respondent’s reactions on customized questionnaires that reflect their thinking, feelings and potential feed-ups to the questioned subject .
Measuring trends of members of the audience toward media and media messages is one of the most important topics of media studies.
So this scientific article aims to highlight and clarify the most important common metrics in media studies with illustrative examples
American Psychological Association (APA)
قزادري، حياة. 2018. القياس و بناء المقاييس في الدراسات الإعلامية. دراسات و أبحاث،مج. 10، ع. 4، ص ص. 799-810.
https://search.emarefa.net/detail/BIM-852108
Modern Language Association (MLA)
قزادري، حياة. القياس و بناء المقاييس في الدراسات الإعلامية. دراسات و أبحاث مج. 10، ع. 4 (كانون الأول 2018)، ص ص. 799-810.
https://search.emarefa.net/detail/BIM-852108
American Medical Association (AMA)
قزادري، حياة. القياس و بناء المقاييس في الدراسات الإعلامية. دراسات و أبحاث. 2018. مج. 10، ع. 4، ص ص. 799-810.
https://search.emarefa.net/detail/BIM-852108
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش : ص. 810
Record ID
BIM-852108