انعكاس الرضا الوظيفي للعاملين على مكونات التسويق الداخلي بالمنظمة : دراسة تطبيقية على العاملين بالشركة السودانية للتوليد المائي المحدودة

Abstract EN

This study was designed as an field study to study the reflection of job satisfaction on the internal marketing components of the of Sudan Hydro generation Company ltd.

A questionnaire was designed and distributed to employees in a random sample manner.

The selected sample size was (300) individuals represented 27% of total study population (1100) individuals.

The number of distributed and restored forms was (216) With an estimated response rate of about 72% of the total sample size.

The study added a new addition to the scientific research and previous studies that focused on the effect of internal marketing on job satisfaction.

This study confirms that from the results of statistical analysis whish's show that job satisfaction is reflected once again in internal marketing.

The study also revealed that there is a statistically significant difference in the opinions of the sample on job satisfaction and the components of internal marketing due to the level of education, while the rest of the variables of personal and functional characteristics (age / gender / number of years of service / functional grade), has is no significant difference.

Which reinforces previous decisions in the electricity industry in Sudan, which was being cancelled, in the allocation of incentives related to academic certificates to raise the educational level of employees.

One of the most important recommendations of the study is that the top management and decision makers in the company have to increase job satisfaction through the search for the best ways and methods, and through the use of experts and specialists in consultancy firms to design a stimulating work environment and effective work values.